WM People brand workingwise.co.uk is launching a National Older Workers Week which will run in November 2021. The aim of the focus week is to encourage employers to realise the value of older workers and understand the need to combat age bias.
The campaign will look to identify barriers and come up with strategies to successfully manage a multi-generational workforce.
Gillian Nissim, founder of WM People, says: “Our aim is to change negative stereotypes and assumptions about older workers, to show the true value of older workers – and also give confidence to those older workers wanting to continue their career.
“We want to dispel the preconception that when you hit a certain age you do not add as much value as younger recruits. We believe that the experience, both in the workplace and in life and the ability to adapt and learn which older workers acquire over a whole career show quite the opposite and that multigenerational workforces where everyone is treated equally are those that will prosper most in the future, through the recruitment and retention of committed, motivated staff.”
National Older Workers Week runs from 22nd November and will include a series of online events for employers and candidates.
Discussions will also be based on the results of a survey which is sponsored by McDonald’s and launching today, to ascertain older workers’ experience of Covid and their attitudes towards their working lives.
National Older Workers Week will include an expert panel discussion of our survey results, a best practice event on everything from eliminating age bias in the recruitment process to returner programmes and lifelong learning, an event for line managers on managing multigenerational teams and a candidate-focused event sharing older workers’ experiences with expert advice for those who wish to change their careers.
To take part in the survey, click here.