Showcase your employer brand

Reach a diverse audience of potential employees

Employer branding is essential in today’s job market to attract, recruit and retain the right people for your organisation.

Work with us and you can showcase your employer brand, reaching a dedicated and experienced pool of jobseekers.

Our job sites attract qualified, experienced and committed
jobseekers looking to research employers and find flexible jobs. In our recent survey, 86% told us they would investigate an employers’ flexible working policy before applying for a new job – showing it is essential to present your policies and practices in an accessible way alongside your job adverts.

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Attract professional women on the UK’s number one female focused job and community site.

Extend the reach of your recruitment advertising to even more dedicated jobseekers searching for flexible opportunities. logo
Show your commitment to age diversity by reaching out to mature workers

In numbers….

  • 1.5million users per annum visiting our websites
  • 76k email database of active candidates
  • 600k job alerts sent each month based on candidate preferences
  • 57k Job Bulletin emails sent every week
  • 117k social media community
  • 58% of our candidates have more than 15 years experience*
  • 40% of candidates are manager level and above*

*workingmums annual survey 2022

What our clients say…

“We have worked with for a number of years as an opportunity to promote our vacancies and the Partnership as a supporter of fexible working. This supports one of the John Lewis Partnership aims of reaching the widest possible talent pools”
John Lewis Partnership

“Since 2017 our partnership with workingmums has been invaluable in helping us create a welcoming and inclusive place to work, by providing advice, research and round table events that inform and support our People strategy”
Morgan Sindall Infrastructure

Applications by sector:

  • 3,406 applications to roles inTechnology & Digital
  • 2,289 applications to Returner Programmes
  • 37,758 applications to roles in Customer Services & Call Centres
  • 17,516 applications to roles in Accountancy, Banking, Finance


Top Employer Charter launched its Top Employer Charter in 2009 to highlight organisations who fully embrace the business case for flexible working and enabling parents to progress and enhance their careers whilst managing the challenges of family life.

This was extended onto in 2019 and – with changes to reflect supporting older workers – in 2020.

Who has signed up?

Almost 200 organisations have signed up to the Charter since it’s inception, from corporates to SMEs and public sector organisations across all sectors.  Examples include Lloyds Banking Group, Bromley Healthcare, Coca Cola Enterprises, Food Standards Agency, John Lewis Partnership, KPMG and McDonalds.

Read more about the charter

Contact us to sign up

Our clients:

Sytner Group Logo

Morgan SindallMaritime-&-Coastguard-AgencyCarpetrightCoca-ColaLloyds LogoRoche Logo

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