Research
We run annual quantitative and qualitative research amongst our candidate audience, investigating the challenges faced by parents in the workplace, and questioning older workers on the reality of being a part of the ageing workforce.
Alongside our jobs-boards and events, we carry out in depth research each year to properly understand the challenges our candidate audiences face, and to offer insights to employers – helping them focus on policies that will make a difference to their working lives.
Responses help organisations shape policy and employer brand strategy to reach these audiences, ensuring gender and age diversity, and family support in their businesses – and giving them the insights needed to tap into underused talent.
Each survey aims to reach over 1,000 responses and is co-branded with the sponsor logo and statement, and marketed widely to the target audience via workingwise, workingmums, workingdads and social media reach of over 100k.
Press coverage
The results from the surveys are widely promoted via National and HR press. Examples of coverage:
51% of older workers say they need to be valued more to stay
HR Review, December 2022
Click here to view
One in three over-50s in UK can’t pay bills and are unable to retire
The Express, November 2022
Click here to view
Nursery for under-twos costs parents in England 65% of wage
The Guardian, October 2022
Click here to view
Survey calendar
Workingmums’ annual survey
June 2023
Our annual survey of working mums, their challenges and impacts and what they want from working life.
Results launched September 2023
Workingwise annual survey
August 2023
Our annual survey of older workers, their challenges in work and in finding work. Results presented as part of National Older Workers Week.
Results launched November 2023
Become a sponsor
You can get involved with our annual research, and benefit from increased brand awareness amongst jobseekers with a sponsorship package.
Contact us to find out more.
Previous survey sponsors:
